Game On Conference

Freelance | Brand Development

The culmination of the GameHub European Project coordinated by the University of Deusto in Spain, the Game On conference brought together educators and gaming industry professionals to explore the ways game design and development can be incorporated into higher education curricula. The two-day event was attended by academics, researchers, and creative industry professionals, facilitating cross-disciplinary communication and bridging the gap between academia and industry.

The conference brand system is built around modular type treatments of the title, with a distinct variant on every piece of collateral. Color and pattern are mixed and matched in different combinations to create a dynamic visual identity that captures the spirit of play.

Title Treatments

The centerpiece of the brand is modular typography inspired by optical art and illusions.

Color & Pattern Library

A bright, cheerful color palette is combined with playful patterns to add contrast and complement the typography.

Applications

The title typography and color and pattern libraries are mixed and matched to produce a set of brand collateral that is stylistically cohesive, yet different and dynamic.

Game On Conference Notepad