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Legoland Discovery Center


Most of the Legoland Discovery Center’s design needs are met by its London headquarters, but the Chicago branch required additional marketing collateral and decided to work with a local designer. Existing corporate brand guidelines needed to be adhered to in order to preserve the integrity of the Legoland Discovery Center brand.

Working in close collaboration with the marketing coordinator, I created social media business cards, new visitor passes, flyers promoting Legoland Discovery Center events, and more. I interpreted the brand guidelines in fun, playful ways that were both brand-appropriate and appealing to young and old Legoland visitors alike.