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ReUse Solutions Brand

2016 | In-House | Branding

Based in Chicagoland, ReUse Solutions provides a complete system for reducing waste from the renovation and rebuilding of residential and commercial structures. The company consists of several subsidiaries working in tandem to accomplish its mission, and has plans to expand into additional community-oriented endeavors in the future.

As a legal holding company, ReUse Solutions mostly interfaces with legal and government organizations, but is also of potential interest to customers of the subsidiaries who want a better understanding of the process as a whole. In order to appeal to both, I worked to create a brand that is both corporate and progressive, relying on photography from various aspects of the company’s operations to give a comprehensive overview of its purpose.