White City Lighting

2020 | In-House | Identity

A successful new company in the commercial LED lighting sector, GKOLED was looking to expand into the residential lighting space with a new consumer brand. Initially, the brand name under consideration was White City Lighting, in reference to GKOLED’s Chicagoland location. As in-house designer for the company, I worked on a logo exploration for the brand name, finally arriving on a W monogram in a style reminiscent of an electrical current.

White City Lighting Final Logo

White City Lighting Logo Concepts